In the first one we announced the entry of the bank on the market by a press conference on the occasion of it obtaining a banking licence. Through this, we started building awareness about a new player on the market and prepared the public for the unique approach of Partners Bank. At the second press conference, attended by more than 40 journalists, we revealed the unique journey the bank made before its founding and its innovative approach. The third phase after the official launch involved the development of the bank’s main ideas through interesting data reflecting the needs of Czech consumers.

The sophisticated strategy opened up a way for us to the most widely read media and over the first year it has generated more than 134 media outputs with nearly 15 million overall impact. Thanks to that, we helped establish Partners Bank as a respected brand on the Czech banking market.