First of all, we prepared a collaboration with the Oktagon MMA organisation, which can be just as bloodthirsty as Squid Game and did a full takeover of their 65th match in O2 Arena.

Secondly, we wrapped Squid Game as the best Christmas Present and added some decoration: the bold Young-Hee doll in the House of Fun Prague, 3D displays like from Times Square, optical illusions in a metro

tunnel (we were one of the very first brands to do this), an epic mural at Smíchov ... Add hundreds of pink-dressed guardians all over Prague plus playing the Korean game ddakji in the metro with fans and popular

influencers, such as Mikýř and Chili Ta Thuy.

All in all, we can deliver a top-notch campaign meeting the most demanding of standards. And we do hope that Squid Game will be received just as well as it has been on Netflix, where it got 68 million views within just a week of its premiere.

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