They could not miss the fact that we have received over 8 thousand cat photos through messages and comments, all from our fans. The number of followers on Instagram increased by 73 % and we got more than 32 million impressions.

The key to the success is our strategy aimed at cat owners and influencers, who add authentic content to the profile and generate hundreds of reactions. Through consistent community management they grow even more.

Last year we introduced the brand to the media for the very first time. Thanks to a press conference and cooperation with a vet, we educated the public about the key needs and demands of cats regarding their diet, which according to surveys still remains unknown to many people. The media impact rocketed to 80 media outputs with an overall reach of over 32 million.