ČMSS chose Konektor! Under the campaign slogan "Find yourself in your own", a comprehensive campaign was created to give people the courage to live the way they want. The TV spots were directed by Tomáš Řehořek. The cyclist was played by real biker Míla Pilařová, the car fan by French actor Jean-Loup Fourure. The campaign will use TV broadcasting, print advertising, billboards and online support, where interested parties are directed to www.najdetesevevlastnim.cz.